Enter ZIMA on Frith Street and ask our team for Laika - we are part of the same building, not a separate street entrance. Postcode W1D 4SD is easy to reach from Tottenham Court Road and Leicester Square stations. Use Google Maps for step-by-step directions; the pin is listed as Laika Shisha Lounge (At ZIMA).
Your First Visit to Laika
Shisha Lounge in Soho
Laika is a cosmopolitan shisha lounge inside ZIMA at 45 Frith Street - in the heart of Soho, minutes from Tottenham Court Road and Leicester Square.
This guide covers how to find us inside the building, how our 90-minute sessions work, whether to book or walk in, and what to expect on your first evening in Central London.
How to find us
Sessions and timing
A standard shisha session is 90 minutes (we call it a 1.5-hour slot). About fifteen minutes before the end, your last order is taken and the bill is presented. If the lounge is not fully booked, you may extend for another 90 minutes online or with a team member. Shisha is priced per session - see our menu for current rates and offers.
- Monday: 2pm – 10pm
- Tuesday–Sunday: 12pm – 10pm
- One shisha required per table occupied
- All guests must be 18+ with ID if requested
Booking vs walk-in
We recommend reserving a table, especially on weekends and later evenings. You can book through our SevenRooms page in a few taps. Walk-ins are welcome when capacity allows - the team at reception will guide you to Laika.
Food, drinks and house rules
ZIMA’s dinner menu and our drinks list pair naturally with shisha - alcohol is served with food under our licence. Dogs, including assistance dogs, cannot be accommodated due to fire safety rules. Corkage is available if you bring your own tobacco or alcohol; ask the team for details.
For stamps, student discounts, dress code and more, our FAQ covers the essentials. If anything is unclear on the night, speak to any team member - we would rather explain once than leave you guessing.