A poor first bowl is rarely bad luck. It usually comes from habits guests bring to the table - about strength, fruit heads, ice pipes and what counts as a proper order.
Here is what actually works at Laika in Soho.
Journal
Guides to shisha, Soho evenings and making the most of your visit.
Journal
Choosing shisha at Laika is two decisions: your flavour route and how the pipe is prepared.
You may already know whether you want Bali or Dubai on the menu - this guide is about the second question: classic bowl, ice pipe, fruit head or our Atomic Experience. For destinations and strength, see our flavour guide.
Soho is one of the few parts of Central London where a proper shisha lounge still feels natural - narrow streets, late evenings, restaurants that turn into lounges after dinner.
This guide explains what shisha in Soho actually looks like, how sessions and pricing usually work, and how to plan a confident visit - whether it is your first time or you are comparing venues before you book.
Laika runs a handful of straightforward offers at 45 Frith Stree.
This guide explains Happy Hours, the student discount, Magic Stamp loyalty and our prize roulette so you know what to ask for before you sit down.
At Laika, every session is framed as a journey - you pick a destination on our shisha menu, set your strength, and let our team prepare your flight.
If you are new to hookah or simply want a confident order, this short guide covers what matters most before you sit down in Soho.
Laika is a cosmopolitan shisha lounge inside ZIMA at 45 Frith Street - in the heart of Soho, minutes from Tottenham Court Road and Leicester Square.
This guide covers how to find us inside the building, how our 90-minute sessions work, whether to book or walk in, and what to expect on your first evening in Central London.